// australia's coral coast / social ad banners
A series of advertising banners for Australia's Coral Coast, part of their social media marketing strategy.
Selection of just three images from their impressive stock library was tough, especially when all are so good, all thanks to the gifted photographers who get to document this incredible region of Western Australia.
By using minimal typography in the brand's modern font to say only what needed to be said, while meeting Facebook's text limits, we were able to let the pictures do the talking. Cropping images for best presentation on a wide range of screen sizes was carefully considered and the campaign enjoyed a high volume of click-through traffic.